Sarah has an unparalleled passion for creating content and varied, conversational tone that you don’t often find with marketing writers. Even her Facebook statuses are compelling. Sarah is currently in training to become an inbound marketing consultant, starting off getting her feet wet managing campaigns and writing blogs for our clients. Once she earns her wings, she’ll be creating killer inbound strategies, managing traffic, creating content, directing campaigns and measuring the success of it all.
If I had to pinpoint the moment when I first knew that I wanted to be a writer, I would say it was somewhere between my first misguided love poem in the fifth grade and when I discovered Hemingway as a high school freshman. Luckily, it did not take me long to realize that my niche was not clichéd lines about the sorrows of unrequited elementary school love or heroic tales of bullfighters and fishermen.
I fell into copywriting as a poor English graduate student. Freelance writing and editing provided me a means of making money to feed my literature and espresso habit. Though I didn’t know it at the time, telling brand stories would soon become my passion. I may never write the next great American novel, but I’ll be damned if I can’t write compelling copy about septic tanks (or gated golf communities or churros…).
One of my favorite roles as a writer is the one which lets me help others find the words when they can’t. Nothing makes me happier than handing clients copy that uses just the right words to communicate all of the things that they wanted to say.
When I’m not dabbling in the written word, I enjoy cycling and drinking bourbon, though not at the same time. (That’s dangerous.)