Have you ever heard of the phrase “All in, blind” in poker?

It’s putting all of your chips into the pot without even looking at your cards.

This is what you’re doing when you pay for advertising that goes unmeasured.

In essence? You’re investing money into something that gives you no indication, before or after, what kind of return you’ll draw from it.

Good idea or bad idea?

It can be different, you know. The way we see it: if you’re paying for it – you should measure it.

We measure our efforts with industry-leading software that gives information on:


There’s no hiding behind catchy slogans and pretty artwork. Numbers don’t lie. 

So, what’s it going to be? If you’re going to go all in on something, don’t you want to see your cards first?