Pad your pipeline.
All that killer content we’re writing? It’s not there for looks.
SEO optimized blogs use long tail keywords to bring in qualified traffic and leads with content offers designed to capture lead information.
Content offers are geared towards buyers at every level of your sales funnel. The tire kickers, the diligent researches and those that are just about ready to buy.
This gives your sales force a nice mix of warm prospects that will be ready to close at different times.
Lead nurturing qualifies prospects even further by pushing them down the sales funnel with well-timed e-mails and other content offers.