email marketingBy sending monthly, bi-monthly or quarterly e-mail marketing updates to your customers, you’ll be able to keep them informed on the latest at your company.

eNewsletters are different from lead nurturing e-mails with more general content that isn’t specifically targeted to the audience interests.

They may include information like:

While newsletter content may not specifically be tailored to your list of recipients, its extremely important that you only send to people that have opted in and shown an interest in your organization. If your e-mails are marked as spam, you risk future e-mails not arriving at their destination.