You recently got your business set up on Twitter and you’ve started engaging. A little. And we understand why you might be feeling a little shy; sometimes Twitter feels like you’re shouting down an empty hallway, especially when you have a new account. Your feed just keeps right on rolling and no one seems to take notice of your well-crafted tweet.
In the words of Stephanie Tanner, everyone’s favorite Full House character, “How rude!”
Only, it’s not rude. The people you’re following simply haven’t taken notice of you yet. A great Twitter following doesn’t happen overnight and the person responsible for your business’ social accounts must focus on growing a following that’s interested in what you have to offer, as well as the content you provide.
If you’re flummoxed over how to manage the Twitter account for your business or just need some help getting noticed, here are some things that you may not know that can help you get noticed and build your following.
You just got a new follower. Hooray! Guess what? You don’t have to follow them back and here’s why: The people or companies you follow on Twitter should be a well curated group of like-minded businesses and individuals. If your business doesn’t love and/or focus on Hello Kitty and anime, then there’s no reason you need to follow @Meow2000. The more people you follow that are in your industry or are potential customers the better chance you have at being seen as an industry leader.
The Silent Treatment
How many companies or people have you followed and seen zero engagement? How many questions have you asked your followers? How many @mentions have you made recently? Twitter is all about conversation and it’s generally seen as bad etiquette when a follower (or non-follower) has any kind of engagement with you and then nothing happens. Imagine a person saying something to your face and you just stare blankly at them for an awkward length of time. They wouldn’t like it and would walk away. Engage, engage, engage!
To Retweet or To Not Retweet
When you have a well-curated Twitter feed, it is incredibly hard not to share all of the awesome information that is being shared, and it’s so easy to just retweet something. If you love to retweet, but want to be more reserved on when you do, another great option is to favorite a tweet. All you have to do is click the little star icon and – BOOM! – that tweet will be saved in your history forever.
Hashtags Are Your Friend
If you are looking for a good way to increase your engagement on Twitter, a good option is to implement hashtags into your posts. Highlight any of your keywords by starting it with the hash symbol (#) and you are on your way to Twitter fame. Hashtags make it easy for other users to find anyone who has commented on a particular topic. You can also use them to increase your following by using trending or commonly used hashtags.
Following the right people and engaging with them, as well as your followers, is a good step towards getting your business on the Twitter map, so-to-speak. The very essence of Twitter is conversational and lends itself to sharing industry information very easily. Use that to your advantage and you will be well on your way to a Twitter page you and others love.