Managing a company’s social media accounts is incredibly fun, but can be dizzying. There are insights you need to keep up with to ensure the audience is engaged and you need to find phenomenal content to keep them coming back. If you’re managing multiple clients’ accounts, the pressure to find even more great content is on. On top of that, you may feel like things are getting lost in the shuffle; as you hop from one account to the next it can be difficult to keep up with what content was posted where. I was having the same issues that I mentioned above and wanted some advice on the topic of social media management. So, like any good social media manager, I logged into Pinterest and started a board for helpful social media content. I searched around and pinned some amazing content that got me jazzed about what I was doing and helped me get some more focus on the task at hand. If you’re looking for a little guidance to streamline your workflow or just need a little inspirado, I’ve got you covered. Here are my top 5 favorite pins about social media management.
No. 1 – The 36 Rules of Social Media
This infographic was put together by Fast Company after they interviewed some of the most whip-smart social marketers out there. It’s a pretty and handy best-practices guide of which you can refer to on a daily basis. My favorite advice: “Not everything will work and that’s fine.”
No. 2 – The Social Media Checklist
As I mentioned before, when you’re handling multiple social accounts, whether it be for one company or many, it can be really easy for some platforms to get neglected. Fret no more. This printable checklist from Brandon Gaille is not only a checklist, but also gives advice on best practices for each Facebook, Twitter, LinkedIn, Google+, YouTube and Pinterest.
No. 3 – How to Create the Perfect Post
This infographic posted on Social Media Today and created by Mycleveragency gives you some clarity on what types of posts work best on which network. As an added bonus, they have suggested posting times located at the bottom.
No. 4 – 10 Social Media Tools
I don’t know about you, but anything that will make me more efficient I am all about. In this article from Jimmie Lanley, she walks readers through her 10 favorite social media tools. She even mentions that she is only writing about them because she loved them. On a side note, if you do any kind of blogging, Jimmie also has great articles on that topic.
No. 5 – 6 Clever Tricks for Social Media Managers
Oh, Mashable. How I love thee. If you don’t follow Mashable on Pinterest or any of the other networks, you should; they are a content machine and this is a perfect example of how great their marketing content is. In this article, they hit some of the major pain points of social media managers and answer them. So handy!
What are your favorite pins on social media marketing? Come follow What She Said and me, Steph, on Pinterest if you’re looking for more social media marketing inspiration. Then check out the guide to Pinterest for businesses ebook.