October 16, 2013 at 8:30 am

The Zombie Apocalypse Guide to Marketing

The Zombie Apocalypse Guide to Marketing

A zombie film is not fun without a bunch of stupid people running around and observing how they fail to handle the situation.” – George A. Romero

walking dead marketing

Photo Credit AMC Network

It’s hard to consider how you’d fair in a zombie apocalypse. I watched The Walking Dead season premier this week and I always wonder how I would make it through something like that. Would I be the woman who loses it? Someone who becomes a zombie early? Would I have the tenacity to survive? Whether you’re a zombie apocalypse believer or not, here are a few quick tips that can kill two birds by helping you during the apocalypse and into a more successful marketing strategy.

walking dead marketing

Photo Credit AMC Network

1. Don’t get too comfortable.
The second they get comfortable, they’re dead. We learned quickly that a survivor is constantly on the defensive. The moment they let their guard down is when everything goes to hell. When it comes to your marketing strategy, complacency is never an option. If you really want to thrive, it’s important that you continually evolve your content offerings. Add new blogs, new downloads and create new buyer personas whenever possible. Often an idea will strike when you least expect it. Jot it down and keep it in the queue for later. Ideas can be fleshed out into blogs, downloads and social media posts that will engage your prospects.
2.The bigger your network, the better off you are.
We’ve seen what happens when people go on their own in the zombie apocalypse, and it’s not pretty. Having a larger network of individuals means that you can maximize their talents and resources to your advantage. The same applies with your social network. The more people you know, the more you can use their talents and following to gain more exposure with a new audience. Promoting your content isn’t something you can do alone. Utilize your network for re-tweets and sharing.
3.Don’t ignore the symptoms that something is wrong.
If you’re not the picture of health in the zombie apocalypse, you’re headed down a bad road. The same can be said for your marketing efforts. If your traffic looks mediocre, your lead quality isn’t good or you’re not closing new business – these are all symptoms of poorly planned and executed marketing strategies. Take action before your business suffers, or more appropriately “becomes infected” with bad marketing.
4. Prepare for the worst – come out the best.
You never want to be the paranoid one – the one that is hoarding a year’s worth of canned food, ammo and blankets in your bomb shelter. But let’s face it – being prepared is rewarded during the zombie apocalypse. Make sure that you clearly outline your marketing strategy to situate yourself for success. If your goals are specific, you won’t be blind sided when you don’t meet them.

Zombies are scary, but bad marketing is scarier. Prepare yourself, use your network, assess your actions and continually evolve your strategy and you’ll be set for a successful run in the inbound world (and good to go if the zombie apocalypse ever really happens.)

Are you prepared? Get a Marketing Assessment today.

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