June 3, 2014 at 10:52 am

Social Media Marketing: Content Curation on the Fly

Social Media Marketing: Content Curation on the Fly

I have never heard anyone say, “Man! I just love to look for content all day long.” I don’t doubt that those folks exist and, honestly, that’s kind of how I feel when I first sit down for work in the morning.  I love to see what’s new and fresh on the interwebs.  Fast forward a few hours and it wouldn’t be rare to see me glazed over, brain obviously drowning in a pool of – you guessed it – content.

Social Media MarketingContent curation is a huge part of a social media marketer’s job and part of a good inbound marketing campaign.  One of the tenets of inbound marketing is that it isn’t all about you and your business, so sharing others’ content is also encouraged.  Content sharing is also incredibly important to staying relevant on Facebook.  Just last December, the social network announced updates to its algorithm that would favor high-quality content over images.  In addition, Facebook is still the leading channel for sharing; the site accounts for 26 percent of all social sharing.

If you’ve had issues coming across great content or if you’re just looking for something more interesting to post, a content aggregate could help tremendously.  If you’ve never used an aggregate site, think of it as a newspaper with all the most interesting or relevant stories on a given topic.  Here are some of my favorite aggregators that I use when doing content curation on the fly.


Digg calls itself “The homepage of the internet,” and that really isn’t far off base.  This news aggregator presents some of the most talked about and interesting stories on the Internet.  It is constantly updating, so there is always fresh content ripe for the sharing.  The best part? They have such a wide range of stories that you can find something relevant to most any topic.

This site doubles as a social network and a content aggregator.  Users can submit their content and other users can vote the content “up” or “down” to organize posts based on their relevance and quality.  This is a great place to look for industry specific content or just to see what types of stories are trending for the day.

Alltop, started by the social media ninja Guy Kawasaki, is a good place to go if you’re looking for the top shared articles or blog posts on a given topic. This site also blends in a social aspect; you can sign up to create your own account and save your favorite stories on your favorite topics.


I get on Pinterest to search for content multiple times a day, every single day.  I mostly use the site to search for new and interesting images with quotes, but it’s also a good place to find blog posts on a wide variety of topics.  A little tip that I got from a webinar with Peg Fitzpatrick is to use the site as a place to save pieces of content you may want to use later.  There are boards that you can make secret – only you see what you have pinned – where you can store pieces of content until you need them.

There are a zillion sites devoted to tech news, but this site aggregates all of that into one pretty little package.  Keeping up with developments in the tech industry can cause migraines, but Techmeme makes it easy to find all the headlines at once.

Content curation is one of the hardest parts of being a social media marketer.  It’s not that the content isn’t out there, but rather that there is an insane amount to cull.  Using a content aggregator can save you an enormous amount of time and help you find awesome content that will get your business noticed.

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