Babies are like little gurus and they don’t even know it. I seriously learn something new about life every single day because of my daughter. She keeps me on my toes. I used to think, unwisely, that being a parent would just get easier the older she gets and the more she communicates. Brilliant, Stephanie. Brilliant.
Social media management for business is not unlike managing a toddler; you’re balancing analytics while trying to meet the needs of your fans or followers and curating really great content every day. It’s also extremely fast paced with something new to learn almost every day. It’s enough to make any person go mad.
Not only has my daughter helped me to take life day-to-day, but she’s also taught me a lot about how to be a kinder, gentler social media manager. Here are some things I’ve learned from her about social media management for business.
You curate this great content, or even create it, and you aren’t seeing the numbers you like. People aren’t responding in droves. Not a single person has liked or followed the business in 2 days. It’s easy to let this stuff frustrate the @#@% out of us. Take a breath and be patient with those brand ambassadors. Test some new content. It’ll be okay.
You Can’t Make Everyone Happy
If I tried to cater to my daughter’s every whim, she would eat hand sanitizer for breakfast and play with knives. I can’t allow that, so she gets upset. There is going to be someone who might not like the content you post and will be loud about it. Handle the commenter and move on.
If One Thing Doesn’t Work, Try Another
Are you seeing any patterns in the types of posts that work and those that don’t? Do they love images? Give them more images. Do they love links? By all means, give them more links. Also pay attention to the time that you receive the most engagement and present the content to them when they are most likely to be online.
Be Quick and Clever
Toddlers try to get into everything and they are tricky. You have to be one step ahead and ready to move at a moment’s notice. Time is of the essence when it comes to managing social media accounts and issues arise seemingly out of nowhere. Responding quickly not only helps the person with the problem, but it also shows your other followers how engaged you are.
Teach. Don’t Preach.
Toddlers learn every single moment of every single day about how the world works through play. If they understand a concept, they move on to the next cool thing to learn. Your fans are the same way. They enjoy learning about your business and how it’s helpful, but too much educating grows tiresome. Don’t forget to mix up your content with fun facts or great images or humor.
Engaging your fans isn’t rocket science, but there are a lot of things to pay attention to in order to keep those fans around. Balancing your content and posting at the times your fans are online goes a long way. If one thing doesn’t work, try something else; it’s not the end of the world if you don’t get any engagement on a post. Stay alert, be active and have fun.
How do you keep your fans engaged? We want to hear about it!