Just 7 weeks ago (time flies when you’re getting 4 hours of sleep a night) my family welcomed its newest addition. A squishy-faced, beautiful almost NINE POUND little girl. She’s nothing short of awesome, but as the owner of a small business who works daily within it, maternity leave has never been an option. And so, for the second time, I’ve taken on the impossible challenge of caring for my newborn daughter and delivering amazing marketing to our clients. Let me tell you – the past 7 weeks has been a bit of a roller coaster. Talk about logistics: UPS has nothing on me. Taking shifts with my husband in the middle of the night, writing blogs between naps, working remotely and checking e-mails during meal time (hers and mine). It’s been a little haring. All this crazy in our new life got me thinking about my college economics class.
Very little that I learned in college studying midcentury poetry and abnormal psych actually stuck – but one of the lessons from my Freshman Macroeconomics class has stayed with me over the years. It’s the concept of task specialization. Similar to the math problem where Bobbie can make 5 sweaters in an hour and Suzie can make 3 sweaters in an hour… you know what I’m talking about. The gist of it is that sticking to what you’re very efficient at saves everyone time and money. There’s no doubt that we’re coming to a point where my sanity will remain more intact if I put my baby into day care part-time while I work during the day. This will allow me to focus solely on my family in the evening rather than juggling everything. So, what about your baby? Don’t you think it’s time to put your marketing in the hands of a skilled expert to save your sanity?
More time, more expertise.
There’s no doubt that you’re amazing at what you do. Whether that’s business to business services or business to consumer, you’re probably among the best in your industry. But when it comes to your marketing, you’re probably half-assing it. Not only are you probably half-assing it, but you’re taking time away from what you’re really passionate about and do best. And your resources are limited, because (just like I’ve learned over the last 7 weeks) there’s only one of you. By outsourcing your marketing, you can typically gain a team: a copywriter, an account manager, a social media guru, a web developer, a graphic designer — all for probably significantly less than you’d pay a person with all of those skills to work in house for you. Your time is at a premium.
There’s no doubt that you need a website or web marketing overhaul. But you’ve been pushing it off. There’s always something else that needs done – and you’re barely keeping your head above water as it is, so it can wait, right? By not optimizing your site on a regular basis to appeal to the customers that you’re looking for, you’re doing yourself and your customers a disservice. You probably have terrible site engagement. Hiring an expert can help you efficiently manage the project and overhaul your web marketing to maximize your efforts.
Do you sit down with yourself every month and have a marketing meeting? Do you set goals and make sure that you’re blogging on a regular basis and that you’ve been engaging your following on social media? Did you get the company newsletter out? Have you been checking on Google Analytics? Do you have any idea how many leads you’ve gotten from your website? Have you followed up with those leads? How’s sales doing? Have you sat down with them to see how they’re working their leads? Can you help them automate part of their process? While it sounds more like a game of 20 questions – all of these questions can easily be answered and addressed by outsourcing your marketing.
If I’ve learned one thing over the last 7 weeks is that you can’t do it all yourself. By accepting help and delegating responsibilities to others (outsourcing your inbound marketing efforts) you can focus on the business and managing other aspects of your marketing and operations. Take a page out of my book and start focusing on task specialization so you can not only find success in your marketing efforts, but retain a little bit of sanity as well.