We’re all familiar with the concept of marketing, right?
At its most basic level, it’s about gaining.
The world is changing, people are changing and the way they view businesses has evolved.
Seeing a company on the TV is no longer the pinnacle of legitimacy. But, seeing a well maintained Facebook page is.
Anyone with money can buy air time on the radio or TV screen, but money doesn’t always equal legitimacy.
Legitimacy on the internet is the key to operating and growing a successful business, regardless of whether or not you actually sell tangible products online. Buyers no longer pick up a phone book to find a plumber, they Google “plumber in Ft. Myers”. Stacks of junk mail filled with ads, are tossed into the trash can every week (my own mail included). No longer can a company dump a few thousand into traditional marketing alone and expect to see measurable marketing results.
The concept of marketing hasn’t changed, but the playing field has. T.V., print and radio are all decent ways to gain exposure in marketing, but lack the ability to show measurable marketing results.
Measurable results are the cornerstone to inbound marketing. Having the ability to compile and analyze true data regarding your marketing, gives you a clear picture of what’s working and what’s not.
Measurable marketing results come from a marketing strategy that focuses not only on the bottom line but the best way to get there. Inbound marketing is marketing that is targeted for YOUR buyer persona. We take your business off the T.V. screen, out of the radio and into the lives of your potential customers. We bring your customers face to face with who you are, what you know and how you’re going to help them as a brand. It’s no secret that the internet is the go-to place for all information world-wide and when a customer searches for your industry we want them to find YOU.
What She Said is the new dog in town and we don’t need to learn any tricks, the proof is in the pudding…