If you haven’t heard about Apple’s new iPhone 5s features and iOS released yesterday, you may be living under a rock. It was all over the news, social media; even the office water cooler was abuzz. People get all buzzy about Apple releases because it’s nearly always something amazing and industry-altering. The most recent announcements are no different. The technology in the new iPhone 5S has without a doubt shoved the tech industry forward a few steps. But how does that directly affect us in executing our Inbound Marketing strategies? Here’s a rundown of the most buzz-worthy features of Apple’s new iPhone 5S and how you can use them to make the most of your inbound.
Faster Inbound On-the-Go
Yesterday Apple revealed the new and, as always, improved iPhone. The announcement included a much speedier processor. Apple’s A7 is a 64-bit processor, making it 42 times faster than the original iPhone and up to 2x faster than its immediate predecessor. Apple’s VP Phil Schiller said the new iOS 7 operating system has been completely rebuilt to take full advantage of the chip’s 64-bit architecture. All these stats simply mean everything you do on the iPhone 5S will be faster and more efficient which means a bit more time to focus on Inbound.
In addition to the faster processor, Apple made hardware upgrades to 5S’ battery. Life is improved to 8 hours of 3G browsing and 10 hours of LTE or Wi-Fi browsing time. That’s more time reading marketing articles or posting to social media. More time results in more reach.
Apple has optimized workflow with a suite of built-in apps to make general computing easier. Pages, Number, Keynote, iPhoto, and iMovie are included in iOS 7 upgrade and ships on all new iOS mobile devices for free (software update available Sept. 18). This signifies writing, generating charts and graphs, and creating analytics presentations for your executives will be easier and more efficient on an Apple mobile device. Inbounders everywhere will be writing business blogs in Pages on the train home, editing photos and video on-the-go for social media interaction, or creating beautiful, last-minute slideshow presentations in Keynote riding a taxi on the way to a big meeting with their executive team.
Image is Everything
There are two major enhancements everyone is buzzed about on the new iPhone 5S, the camera being the most coveted. With a 5-element lens with an aperture of f/2.2 on top of a sensor with a surface area 15 percent larger than the device it replaces (though it’s still 8 megapixels) the iPhone 5S better optics make for really exciting inbound photos. Maybe you can finally eliminate that costly stock photography subscription? One can hope. On top of the hardware updates the new iOS boasts burst mode and slow-motion capabilities — the phone can take up to 10 shots per second. For slow motion, the video camera can take 720p at 120 frames per second. Social Media images and video have never seen a better mobile camera. Blog photos and business webinars will be clearer, crisper than ever. The new camera features take your inbound imagery to a whole new level.
All Locked Up
The most buzz –worthy (and controversial) feature of the iPhone 5S is it’s newest security feature, the fingerprint scanner. Gone are the days of passcodes and security questions. There aren’t many things unique than the human fingerprint, which makes this device one of the most secure mobile devices on the market. There are critics, per usual, other companies have tried and mostly failed in this venture. But, remember, this is Apple, the tech industry leader in most every area – especially mobile devices, so most techies have high hopes. The implications of this security feature go far beyond protecting your business contacts and email lists or your industry secrets. The mobile fingerprint scanner is the future of online security. Apple has paved the way for one-touch (not even one-click) login and purchasing (now active for iTunes). It will not be long before Paypal and online retailers join the fingerprint revolution. That means a total shift in online retail and the earlier a business joins Apple the stronger the marketing edge. Feel free to carry all your inbound secrets with you, without any concern for losing your phone.
Apple is unmistakable an industry changer. On June 29th, 2007 Apple changed the world with the release of its original iPhone. While yesterday may not be as notable in the tech history books, never the less the impact of Apples announcement spans several industries including Inbound Marketing. Whether you choose to utilize the new features with an iPhone 5S of your own or not, inbound marketing will be impacted by these new industry trends.
Will you be in line for a new iPhone on launch day, Sept. 20th?