Boston is officially my mecca. Not only is it loaded to the brim with fresh seafood and local craft beers, it is also home to HubSpot and their enormous inbound marketing convention, Inbound 14. My brain and my belly were in constant competition for who was going to get more attention during my visit. It was a tie in the end; I came back 4 pounds heavier – I blame it on the Pork Belly Corndog from Tupelo – and a head full of expert marketing advice I could put into practice.
While I know I learned a lot at Inbound 14, it was all such a blur. In my hazy memory, I remember a lot of walking, a lot of tweeting, followed by a gross amount of eating being washed down with buckets of Harpoon IPA.
It’s beginning to sound like all I learned was how much food my stomach could handle, but that couldn’t be further from the truth; I had the opportunity to listen to top-notch speakers, who are expert motivators, sharing generous amounts of knowledge. I made it my goal to live tweet from all of the events I attended and, in revisiting those tweets, I found some that are just too good not to share.
Looking for some expert marketing advice? You’ve come to the right place. Here are five of my favorite takeaways from the speakers at Inbound 14.
1. “To grow your network, take care of the followers you have and be useful.” – Laura Fitton
It can be so easy to get caught up in the numbers on social media, but really what is most important is taking care of the followers you currently have. If they like the way you treat them and they find you helpful, they will share your content, which will grow your following. This takes patience and time. To quote my favorite Beatle, George Harrison, “It’s gonna take patience and time to do it right.”
2. “Be useful…give people relevant information instead of talking about yourself.” – Marc Ensign
Have you seen those Twitter accounts where 99 percent of their tweets are promotional? Or the accounts where the brand doesn’t communicate with any of its followers? There are also the brands that don’t engage at all on Facebook. Imagine that brand going to a party; no one wants to listen to a one-sided conversation. Make sure you are giving out useful information and engaging with your followers.
3. If your content is good, why not share it on all the networks you’re present.” – Peg Fitzpatrick
I have read a lot of advice about sharing content only on the relevant social site, but Peg blew my mind when she made the above statement. It makes so much sense and is so simple to do. This gives your content maximum exposure.
4. “Don’t publish your crappy first drafts. Give them more attention because they represent your business. “ – Beth Dunn
Creating helpful content is just one way to delight your followers. If that content is a pile of crap, then it’s useless. Your content is your organization’s calling card. Don’t put something with horrendous spelling and grammar errors out into the universe. Take the time to revisit your drafts and revise for clarity.
5. “94% more total views attracted by content containing compelling images than without. Sharing goes up 30-50%.” – Ekaterina Walter
I knew that visual content was a big deal, but 94 percent? Images are powerful and the human brain is attracted to images over text by a landslide. Use images in your posts to attract new followers and increase engagement.
HubSpot’s Inbound 14 was loaded with a cadre of brilliant speakers doling out priceless information, and my favorite takeaways are just the tip of the proverbial iceberg. Take the time to follow these marketing influencers on social media. They are always sharing actionable advice with their followers and are immensely engaged should you have a question.
Before I go, I’m going to leave you with my favorite quote from the entire conference:
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