October 28, 2013 at 7:30 am

CrossFit and Inbound Marketing: Yes, I’m Going There

CrossFit and Inbound Marketing: Yes, I’m Going There

Some people call CrossFit a fad. Just like some people call Inbound a fad. They don’t really believe it can change people’s lives, particularly if they’re old school business owners. How could the answer be so simple? Cross training, eating right? Creating content your customers actually CONSUME? Insanity, for sure. Has to be. Some people think that I stretch my blog topics – but the truth is, I see marketing in everything. Today I was leaving the gym, completely pumped about the workout I’d just completed, and it hit me –Love it or hate it – there are a few ways that CrossFit and Inbound marketing are the same in their core values.

What can be measured can be improved.
In CrossFit everything gets written down. Whether you have an app, a WOD book, or a simple composition notebook – you’re writing down your reps, your weight, how many rounds you completed or how long it took you. Why? So that you can improve. You can’t possibly know how much you improved or what you want to work on if you’re not measuring the efforts you made previously. The same is true in marketing – you can write blogs forever, but unless you know exactly how much engagement you received, you have no idea how to improve or modify what you’ve already done.

crossfit & inbound marketingThey encourage others to be remarkable.In CrossFit it’s all about pushing the limits. Lift more than you did last time. Run faster than you did last time. Do more burpees than you did last time. Inbound challenges businesses to create the most remarkable content they possibly can. In both, there’s no room for mediocrity, only progress. When it comes to marketing, it’s easy to make excuses. You can do what you’ve always done and wish and hope that someday something changes, or you can take matters into your own hands, be remarkable and embrace inbound full on by creating content, engaging your following and nurturing your leads.

In CrossFit everything gets written down. Whether you have an app, a WOD book, or a simple composition notebook – you’re writing down your reps, your weight, how many rounds you completed or how long it took you. Why? So that you can improve. You can’t possibly know how much you improved or what you want to work on if you’re not measuring the efforts you made previously. The same is true in marketing – you can write blogs forever, but unless you know exactly how much engagement you received, you have no idea how to improve or modify what you’ve already done.

Be versatile. Never rely on a single area as your strength.
CrossFitters can outrun body builders and out lift runners. They’re versatile in their strength and agility and as a result are some of the fittest people on the planet. Marketing should be the same way – never put all your eggs in one basket. If you rely too heavily on AdWords and don’t invest enough into creating content to drive organic traffic, or if your social media presence is lack luster – it can mean bad news should any of those strategies fall to the way side. Take the time to be well-rounded in your marketing by utilizing inbound tactics and you’ll be a marketing champion.

Create an amazing environment and people will return.
One of the craziest things about CrossFit is that people are miserable when they’re working out. They’re pouring sweat, they’re groaning, they’re complaining, they’re working their asses off – and they come back every single day. Not only that, but they encourage those around them to do the same thing. Can you imagine creating a culture like that online? Where you have a loyal following of people that return to your website because you’ve engaged them? You’ve been so remarkable that they can’t help but read your blogs, download your content and engage with you on your social media channels. That’s what inbound is about. It’s about being a resource, helping others and creating a culture of sharing. And when you accomplish that, you build brand evangelists.

Love it or hate it – CrossFit is effective. If you commit to it, you’ll get results. Inbound is no different. Commit to making a change in the way that you market. You can make excuses, or you can make your marketing remarkable. It’s completely up to you.

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