Let’s be real here: getting organic traffic to come to your site is difficult. Inbound marketing efforts can take awhile to gain momentum and even after you’ve completely optimized all your pages, started up an awesome blog and read every marketing resource under the sun – sometimes things don’t take off right away. That doesn’t even begin to factor in the fact that every industry is completely different when it comes to keyword competition and there could be any number of businesses going after the same keywords as you. Whew. A lot, right? So, what do you do when your organic traffic sucks? You could just sit around and wait for everything to gain momentum, but you’re a take-the-bull-by-the-horns type person.
That’s why I’m offering you up some creative inbound marketing strategies that will get a little traffic to your site while you’re waiting for Google to get the hint.
Syndicate your blog.
What is syndication? Technically, (according to dictionary.com) to syndicate is to publish simultaneously or supply for simultaneous publication in a number of newspapers or other periodicals in different places. When you syndicate your blog, you apply for your articles to be included on other websites. For example, two of the biggest exposure boosters for us are SocialMediaToday.com and Business2Community.com. Our blog is automatically (should they deem our content worthy) published to this site, and we not only get an inbound link from the resource, but a TON of relevant traffic (since we’ve categorized ourselves appropriately). There are a number of different places to get syndicated – this article outlines 10 of those ways to give you a place to get started.
If you don’t know what a hashtag is, it’s the # symbol placed in front of a word or string of words with no spaces. Hashtags can be used to humorously refer to a situation, but for the most part they guide content and categorize it to be consumed. The most popular places for the hashtag are Twitter and Instagram (I should mention that hashtags are really only used in social media). By using Hashtags in your posts (say #marketing or #technology or #education), you can ensure that your tweet or post comes up whenever someone else searches for that hashtag. Taking them one step further, you can use hashtags to give your following a way to refer to a specific thing simultaneously. The more relevant hashtags that you use, the more likely you are to get found, but keep it simple – you only have 140 characters, so be concise.
Recently, we wrote a great blog on guest posts and why they’re still relevant. Guest posting is a FANTASTIC way to gain exposure with a wider audience. Utilizing businesses that are within your industry, who have similar buyer personas to you, you can reach out and offer valuable blog content in the form of an original guest post. For example, we have a new construction real estate client who regularly partners with interior designers, architects and developers to gain more exposure and educate their own following in the process. By partnering with an authority figure or brand and offering something of value to their audience, you can increase your traffic and your authority with Google at the same time.
Inbound marketing might be less expensive than traditional marketing, but it sure isn’t easy. It’s hard to be patient, be a thought leader and write fantastic blogs week after week. Even more than that, the time it takes to begin to rank and get leads can seem endless. Take heart. Be proactive and think outside the box. Host giveaways, get out there on Twitter, and partner with other brands in your industry to get in front of even more readers while you wait.