“Look! It’s moving. It’s alive. It’s alive… It’s alive, it’s moving, it’s alive, it’s alive, it’s alive, it’s alive, IT’S ALIVE!~ Dr. Frankenstein
You’ve gotten the Twitter account for your business up and running, and you made sure to do your homework beforehand. Afterall, jumping into a brand new social site for marketing is not something you take lightly. In the past you’ve been able to increase your following steadily, but recently you’ve noticed a slowing trend in follows and retweets. You’re feeling panicky. Beads of sweat roll down your neck. There’s nowhere to run or hide.
The good news is that you’re not alone. In an article from The Social Skinny, Cara Pring outlines a couple of Twitter stats that may bring you some reassurance. For instance, 71% of the millions of tweets each day attract no reaction. In addition, over 40% of Twitter users do not tweet anything. Finally, 25% of Twitter users have no followers. So, it can’t be all that bad, right buddy?
If you’re hearing the faint screams of your account crying out for help, there’s no need to fear; there are steps you can take to lift that account back up where it belongs. Here are 5 ways to resuscitate your Twitter account.
Be Pickier About Your Follows
Not all tweeters are created equal and some aren’t even human. How many BOT accounts do you follow or follow you? These BOTS are set up to automatically retweet all day long within a certain topic. They can junk up your feed and prevent you from seeing more of the tweets that can be actually useful to your business. What other types of users should you avoid? Anyone without a profile image, anyone who has no tweets or only retweets, or anyone with a crazy large following and a small number of people they follow. Any of these are sure signs of spam accounts.
Add Photos to Your Tweets
Though Twitter is a site that heavily relies on link or content sharing, it’s nice to break up all that text with an image. People love images, plain and simple. Also, tweets that include images have a greater click-through rate than those that are simply text or link shares. According to Dan Zarrella, tweets where images were posted via Pic.Twitter.com were 97% more likely to be retweeted.
Follow Your Customers
This seems too simple to work, but it does! Connecting with your customers or clients on Twitter is a great way to get instant feedback on anything. Following anyone who talks about your business is a good practice. And speaking of that, move to the next tip about finding the folks that are talking about your business.
Who’s Talking About You
Create and save a search for your business name and run this search often. It’s a great way to gage who is talking about your business and what they are saying. It is also a great way to find those customers or clients so that you can connect with them and start getting that invaluable feedback!
Shout It Out: I’m On Twitter and I’m Proud
Do your customers or clients even know you use Twitter? Let them know! A simple way to do this is by publicizing your account in as many places as possible. Place follow buttons throughout your web site. Ask for people to follow your Twitter account via Facebook. Add an icon to any of your print marketing materials or your business cards. Spreading the word and making it as easy as possible for people to find you is key.
Bringing your business’ Twitter account back to life just takes a little tweaking on your part. By mixing up your marketing strategy and making it easy for your customers to find you, your account will be back on its way to alive-and-kicking instead of flat-lining.
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