When it comes to inbound marketing, content is king. It’s so true it’s becoming a little cliché. While I’m sure you’ve heard that so many times it’s starting to sound a little like a broken record, you can’t discount the importance of creating and posting quality content on a regular basis.
Having trouble coming up with something truly incredible?
It may feel daunting to generate ideas and organize content weekly. Wouldn’t it be nice if there were blogging robots that just kept chugging along, spitting out awesome, completely original viral content? Maybe this will become our reality in the future (We hope not for the sake of writers everywhere), for now you are that robot.
Remarkable content doesn’t have to take hours to craft. It is possible to improve blog writing efficiency. But, how do you crank out those blog posts? Try implementing these three ways to improve your blog writing efficiency during your next blogging session.
- Conduct prior research – Here you go: it’s time to sit down and write that blog. You’ve already got your topic in mind, right? Try taking it a step further and browse the web for more in depth information. Check out data and infographics, research papers; whatever information format you think will have the most relevant information to your topic. Taking a few extra minutes to beef up your knowledge on a topic will make your blog writing way easier. Jot down a few notes as well and quickly read over them before you begin writing so that the information will be fresh in your mind. Now you’re ready and can concentrate on creating content instead of struggling to find information mid-blog session (this is important, as inevitably any research leads down the black hole of YouTube and social media tangents). Taking the time to research allows you to gain knowledge and/or ensure your facts are correct, making for an informed and valuable blog post.
- Create an outline – Ok, you’ve got your topic and are now armed with some great research. Now what? How are you going to organize it? Sometimes when I have a lot of information or crazy ideas I just start writing with no real organization. Then, I go back and sift through it all and find the real gems. This can work depending on what you’re writing, but it is not an effective strategy for becoming a more efficient blogger. You need to approach your blog writing with a plan. Decide how many tips you want to include or how many points you’re going to make: three, five, eight? Then, write them out so that you have a guideline to follow when you actually start writing. Don’t forget to map out your introduction and conclusion as well. In your introduction you want to point out the possible problem or topic and then lead the reader into the main points of discussion. Take note of those main points in the body of your outline and include them in your conclusion. Having an outline in place with allow you to efficiently move through your topic, fleshing out the information along the way.
- Stick to a routine – Setting up a routine and a deadline for your blogging is key to efficiency. Try writing your blog at the same time everyday, set a reminder for yourself, and once it hits that time take your outline and run with it. At the same time, as critical as it is to set a regular time to begin writing, it’s also important to set a time limit for yourself. I’m not suggesting you try to write something in 30 minutes, you know your style so set a realistic goal for yourself. Then, once you get into your blogging routine you can improve upon that time. Power through and stick to your deadlines. By not completing tasks on time you’re just creating more work for yourself because suddenly you have a million things due in one day.
Becoming a super-powered blogging robot is easy as long as you’re willing to take the time to prepare. You can’t sit down at your computer and expect to turn out a blog quickly without any kind of preparation. Do your research, take that research and organize it into an outline and expand upon it later. Create a routine for yourself and commit to it, set realistic expectations and keep going!